Shelle Rose Charvet’s international bestselling book Words That Change Minds introduced the LAB Profile Motivation and Working Patterns which describe how people get motivated, what they think about, what will make them do or not do anything. She described each pattern individually and gave many examples of what they are and how to use them in communication and persuasion challenges.

But…

The problem is that people and groups of people are much more complex than we would like to believe. They simply do not run one pattern at a time. They are using complex sequences of combination patterns when they make decisions about what they will buy, what they will decide and what they will or will not do.

The LAB Profile Practitioner Training has wide ranging applications:
- in business and leadership
- in training, consulting and coaching
- in marketing
- in human resources
- in customer services (Charvet’s latest book is ‘The Customer is Bothering Me: How to Change Attitudes, Improve Results and Grow Your Bottom Line’)
- in sales
- and, of course, in life in general

The course will show you how to:
- Create communication strategies that reach into employee and customer minds and hearts
- Recognize the Below-Conscious Trigger Combinations that make people do what they do
- Understand, predict and influence behavior with individuals and teams
- Reduce resistance and increase buy-in to organizational change
- Know exactly what language to use – or avoid – to motivate and inspire
- Solve the most difficult and ambiguous communication situations
- Master the Language of Influence for any situation
- Make convincing presentations to even the most skeptical audiences
- Enhance your leadership style to save time and increase organizational performance
- Know how to develop the right approach to lead your key teams and employees

The Course will run over 3 days and be headed by Matt Hudson, an accredited LAB trainer who learnt directly from Shelle Rose Charvet.

Embark on this course for only £800.

The course will start at 9:00 and finish at 16:30(GMT)